![]() While in some cases freeware can carry a healthy business on its back, it's not a smart move for this type of product. But as much as he'd like to give it away for free to really help it spread, it'd damage TouchType's licensing attempts. To show vendors how much consumers like the product, Braidwood say TouchType wants to make it available to everyone. A previous version of the product is baked into the INQ Cloud Touch "Facebook phone," in fact. That's how keyboard technologies spread (see T9) and how their inventors get rich. The company's goal is to get a big licensing deal with a hardware vendor. Too much, because, who wants to pay for a keyboard when there's already a perfectly functional keyboard (or two) included with your device? It takes a fun experiment ("maybe I'll try this keyboard!") and turns it into a grudge purchase.Īnd too little, because, as TouchType CMO Joe Braidwood said when he showed me this product, "$3.99 is still too cheap for the amount of work we put into this technology." His company employs 35 people.īraidwood admits that selling keyboard software to individuals will never make the company work. Those prices are too much and yet too little. But there is a small problem with this product: It's $4.99 on the tablet, $3.99 for the phone version.
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